What’s in a Name: Amedisys CEO Opens Up About Re-Branding

May 3rd, 2017

Less than three years into the tenure of CEO Paul Kusserow, Amedisys Inc. (Nasdaq: AMED) has gotten a facelift.

Baton Rouge, Louisiana-based Amedisys has updated its logo, aiming to represent the company’s central mission and reflect the values of home care—an image that the name “Amedisys” may not bring to mind when said aloud. It’s “how do you say that?” spelling and medical connotations make it a name that doesn’t necessarily reflect comfort in home health to the consumer.

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